Why is your competition already securing a stake in Southeast Asia's $710m Hotpot Surge?

Don't watch from the sidelines while the industry’s future is decided in Bangkok.

By exhibiting at the Thailand Station, you aren't just booking a booth—you are claiming territory in the world’s most aggressive hotpot growth zone. Limited floor space remains.

Close-up of a steaming red mala hotpot broth filled with chili peppers and traditional Sichuan spices.

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What makes Hot Pots World the premier hub for hotpot brands?

Connect with 8,000+ regional buyers, launch innovations to Thai Gen Z, and leverage ASEAN associations to scale into a $710M market.

Overhead view of one spicy red mala soup.

Who are the target visitors for Hot Pots World 2027?

Hot Pots World 2027 is a professional trade-only event for F&B stakeholders, specifically curated for restaurant operators, importers, franchise investors, hospitality buyers and procurement managers sourcing for Southeast Asia’s growing market.

What products are eligible to exhibit?

Any business in the hotpot supply chain—from premium beef and innovative soup bases to smart kitchen robotics and eco-friendly packaging solutions.

a split hotpot with spicy red and clear herbal broths surrounded by fresh ingredients.

Why Is Hot Pot at Home the Fastest-Growing Retail Food Category in Asia?

Hot pot retail — packaged soup bases, pre-portioned ingredients, and ready-to-cook sets — is the fastest-growing format in Asia-Pacific food retail, with the region projected to register a 61% growth rate, the highest of any global region. (Source: Grand View Research Global Hot Pot Ingredients Market 2025)

This surge is structural, not cyclical. Urbanisation, time-pressured lifestyles, and a consumer cohort raised on restaurant-quality food have created permanent demand for hot pot at home. Southeast Asia sits at the centre of this shift: rising household incomes and a Gen Z demographic already comfortable ordering hotpot for delivery are now converting into retail buyers.

For ingredient suppliers, packaging innovators, and retail brands, this is not a niche segment — it is a new primary category. The brands that establish retail distribution in Southeast Asia in 2025–2026 will be the ones that define it. Hot Pots World 2027 connects global suppliers directly with the retail chains, distributors, and franchise investors who are actively sourcing right now.

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Why our rates reflect qualified buyers, not just floor space?

You may find general trade shows in Bangkok with lower sticker prices — many are subsidised, and they gather broad, mixed audiences across dozens of unrelated industries. Hot Pots World is different. It is the only exhibition in Southeast Asia dedicated entirely to the hotpot supply chain, which means every one of the 8,000+ professional visitors is here for one reason: to source hotpot ingredients, equipment, soup bases, packaging, and franchising.

You are not paying for square metres. You are paying for direct access to buyers with genuine purchase intent — importers, distributors, supermarket procurement teams, hotel group buyers, and franchise investors. At a general expo, a fraction of the crowd is relevant to you. Here, the entire floor is your target market.

Measured on cost per qualified lead rather than cost per square metre, a focused, dedicated platform delivers a materially stronger return than a larger, subsidised, general event. That focus is the value — and it is something a mixed-industry show simply cannot offer.

How much does it cost to secure a booth?

Packages range from USD 460/sqm for Raw Space to USD 580/sqm for Enhanced Booths, specifically engineered for maximum brand visibility and high-yield ROI.

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Join 250+ global brands at Southeast Asia's first-ever hotpot supply chain expo.